Editorial work offered my first professional foray into the force of my obsession with words; something I’d been long harboring up until that point. Working as a blogger, managing editor, and creative director teaches like nothing else that strategy and brand voice are only carried out with strong storytelling.
From hundreds of pieces online and in print covering runway and beauty trends, interviewing industry professionals and celebrities, and reporting on culture, history, economics, events, travel, and lifestyle, here are a few of my favorites. Check out my Print and Profiles/Interviews page for more.
As I was moving further into my editorial work, I realized how much I loved being pithy, clever and challenged with distilling messaging down to its essence; fitting words together like puzzle pieces, promoting entrepreneurial and creative vision.
Campaigns, product copy and email blasts, scripts and branding from scratch, this is a small (but definitive) collection of recent work in my top niches: luxury & contemporary real estate, design, fashion and beauty. You can see more at my Print, Branded Content and Beauty pages.
Byredo and Chanel represent the new and old guard of iconic brand identity. Though I rarely provide work on spec, I couldn’t pass up the opportunity to take on each voice. I’ve created dedicated introductions to each project in the slideshow to your right. Scroll and click to view. See more at Campaigns/Branding.
Karl Lagerfeld views the creation of his collections for Chanel as new arrangements of an already composed symphony. Branded content takes the DNA of a brand, remixes it for a specific audience and innovates from original inspiration.
While working as a journalist with the fashion spot I had a wonderful opportunity to use my marketing & business background to research, concept, pitch and compose dozens of sponsored stories that spoke to specific campaign goals in the contemporary, conversational tone of tFS’ dedicated readers. Disney, Ikea, Macy’s and Lexus all chose my pitches for their ability to align within campaign parameters. See more copy work at Campaigns/Branding.
There are some who see beauty advertising and publishing as a way to corral women into established pre-conceptions. In my experience, beauty consumers use it to liberate themselves, to create their own individual artistry in a way that’s often much more accessible than fashion and other artistic media. It’s a celebration of individuality, rather than conformity.
This is a collection of high-fashion coverage, copywriting and branding pieces, product roundups and lifestyle articles, celebrating the skin we’re in and aspirational beauty. See more beauty at Campaigns/Branding.
Writers will attest, interviews and profiles provide one of the most intriguing ways to use our wordsmithing skills. Delving into personal histories to find the common human thread in each story is an incredibly fulfilling way to spend one’s time.
This is a collection of stories composed to showcase the lives, work and successes of creatives from around the world.
When I secretly nabbed the books off my eldest brother’s bookshelves, I worked through the prose, reasoning anything in my language was something I was capable of understanding. I devised a system for comprehension. Working backward during moments of confusion, I attended first to the full page; then the section I was struggling with; then the paragraph; then the sentence. And then the words.
In elementary school, I opened the unabridged version of Les Miserables and never looked back. I was deeply in love. Classical literature, and later transcendental philosophy, made me feel awake and stimulated in a way nothing else ever had.
To say this project (available through Barnes & Noble and Amazon) is near and dear to my heart is an understatement. Frankenstein is not only a work of classical literature, it's the first major work of science fiction; its words written by a young woman whose mother was the first feminist author, herself inspired by the French and American Revolutions to seek equal rights. A fascinating tale, from a fascinating life.
Anthropologists count the development of adorning ourselves in clothing, and then in decorative accessories and apparel, as a turning point in human cognitive ability and development. For anyone to say fashion is frivolous has missed its ability to inspire, as both an aspirational form of art and as an expression of what makes us human.
I’ve penned hundreds, if not thousands, of fashion-related pieces. From product copy to feature-length articles, show reviews, interviews and more. Here is a collection of both journalism and copywriting samples.
Working with independent publications has given me the opportunity to direct brand identity from a visual standpoint, working on social media as well as print and digital layouts.
This is a small collection of work produced via collaboration with designers, owners and editors, bringing the ethos of the brand/publication into visual acuity.
This collection of pieces contains essays and articles that cover advice on living well. From home décor tips to growing herbs on your window sill; from a conversation about abstinence to rounding the corner of your 30th birthday, this curated page is all about inspiration. Psst…there’s a link to my personal blog, too. I only update it when the muse calls and it’s not something I advertise, more of a private space to think out loud.
The Lion’s share of my portfolio work is digital. Each page, including this one, delivers sample product, site, headline, and email work, as well as profiles, interviews, how-to articles, product roundups and more. This is a very small sample, in order to keep viewing manageable. But, please, feel free to peruse the rest of this site at your leisure to get a feel for the scope of my digital assets.
My work in print spans both editorial and marketing/advertising, with roles as a lead copywriter penning press releases, packaging, signage (and more), as well as working as a managing editor and directing visual brand identity. See more work at Campaigns/Branding.